How to increase CTR on Adsense.
Having a high CTR will generate more revenue for the same amount of traffic you get. This is very important when you are paying for your traffic. A higher CTR can increase your ROI and make a campaign profitable.

I’ve mentioned before that certain niches can have more ‘click-happy’ visitors than others. Finding those niches is one consideration you should make when choosing a niche. Usually though, the only way to tell is by driving traffic to your Adsense pages and watch your CTR.

I always do the following things when designing my ads for higher CTR.

1. Make background of the ad same as background of the site.
2. Remove border from ads.
3. Use large rectangle ad layout.
4. Make the title of the Ad blue.
5. Place ads ‘above the fold’.

One mistake I see many newbies do is not place any outgoing links on the page with the Adsense ads. This is against Google’s TOS. You have to have at least one outgoing link on the page with your ads. Always check Google’s TOS and ultimately contact Google if you’re in doubt about a technique of generating higher CTR.

None of the techniques I use are against Google’s TOS. In fact, they help improve the relevancy of your landing page, which is a very important factor according to Google.

In a few weeks you, as website publisher, will be able to change the look of your Adsense ads in a remote way from your Google Adsense Account. This means that any change on the look or feel of your adsense block will be made from your adsense account without changing the code of your website.

Google has stated:

“This new ad management feature means that your ad unit settings (such as colors and channels) for new AdSense for content ad units will be saved in your AdSense account every time you generate ad code. Then, if you’d like to change any of these settings in the future, all you do is make the update within your account — you’ll no longer need to manually replace the ad code on all of your pages. For instance, you can quickly change the borders of all your 300×250 medium rectangles from red to blue with just a few mouse clicks. Fancy! We hope that this new feature will help you save time and will simplify the process of optimizing your ad units.”

Read the whole information at Google’s AdSense Blog.

I stumbled across this interesting report recently on the Motley Fool website. It discusses Google’s latest financial figures which were very strong but it also makes some comments about AdSense and how Google has been sharing its revenues with publishers in the last few financial quarters.

http://www.fool.com/investing/general/2007/10/22/dont-get-cocky-google.aspx

I think the comment at the end about how Microsoft and Yahoo could muscle in as competitors by paying out more to publishers is encouraging for the future.  They’ve both got to get their acts together first though and as you know, that is taking them a very long time.

“If you’re still partying over Google’s market-stomping quarterly report last week, consider me little more than a passing noisemaker. See, as much as I loved the report, one tiny thing was eating away at me over the weekend.

Let me show you how a few metrics have been trending, and then I’ll explain why I’m worried. Keep on reading at:

http://www.fool.com/investing/general/2007/10/22/dont-get-cocky-google.aspx