Google is always in an outgoing process of getting rid of fraud, especially click fraud. Their latest measure to protect google advertisers is making sure each click is an intentional click. That is, they want to be certain that the person clicking the ad is doing so deliberately. Otherwise, the advertiser is paying for a visit that is not purposeful.

Now Google is getting ready to make a change to the way AdSense ads are clicked. Many people are concerned that this change is going to affect their AdSense earnings.

What are they changing? Let’s take a look.

From the beginning, a click anywhere within the region of an ad would result in a successful clickthrough to the sponsor site. This image highlights where an ad could be clicked in order to count as a clickthrough.

However, with the upcoming changes, Google is only allowing the clickthrough to take place if the visitor clicks the title or the url of the advertisement, not the description text or surrounding areas.

This image highlights the change that is coming.

What is the reason of Google for this measure?

In all likelihood, there is a percentage of clicks that are the result of accidental clicking. A website page loads and the mouse may stray to a portion of the ad and get clicked unintentionally. Google wants to prevent this from happening as it costs the advertiser money without providing the intended result, and that is a visitor who is wanting to visit the advertiser site.

What does this mean to advertisers?

It means they are likely to receive fewer visitors and more value per visitor. This is exactly what they want.

What does it mean to the AdSense publisher?

Most likely, it means your AdSense revenue will fall somewhat. But honestly, I don’t expect any major changes in CTR. There may be some accidental clicks, but I’ve got to believe that most people are clicking ads on purpose. And if they click the description text and nothing happens, most people will try again by clicking the ad title. After all, it is a hyperlink and I would think the vast majority understand that is where you are supposed to click.

One thing is for sure, we won’t know for sure until the change takes place, but I don’t expect to see any major changes in revenue. Besides, if this change is good for advertisers, they will have more money to spend on ads. And you know what that means.

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