Cost per Action AdSense

There’s some news this week from Google about Cost per Action AdSense ads. These are currently in beta meaning that they are not ready yet for a full international launch. Not many people are being allowed to try them out yet but I thought you might appreciate a quick update.

Cost per Action ads pay you only when a particular action takes place AFTER the ad is clicked. You get paid nothing for the click alone.

There are 2 main events that count: generating a sales lead and generating a sale.

Advertisers will be able to decide which they want to pay for and will decide how much to pay depending on the ability of their websites to convert visitors into profitable customers.

You won’t get paid for every click and it is too early to work out whether CPA ads will increase your AdSense earnings overall.  My guess is that they will because, from the advertiser’s perspective, the advertising process is de-risked: they know that all their budget will result in leads or sales.  Therefore they will be prepared to be more aggressive with their AdWords bidding.

Written by admin on September 30th, 2006 with no comments.
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Adsense updates Channels Page & New Ad Unit

New Channels Page

Google has updated the ‘Channels page’ under the AdSense Setup tab. The new Channels page will enable users to manage their channels easily, according to Google AdSense blog.

The users will have to select the checkbox next to a channel and then choose to activate, deactivate, remove, or rename the selected channel.

New 200 x 200 size Ad Format

Google has also launched a new 200 x 200 size ad format, known as the small square.

The small square ad format supports text, image and video ads.

Written by admin on September 23rd, 2006 with no comments.
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