Mike Gutner from Google (Adsense Optimization Team) provide us a proven Adsense success formula. Here you have the 3 simple and easy steps
- A content-rich page = Highly-targeted ads
- Highly-targeted ads + Interested users = Healthy clickthrough & conversion rates
- Healthy clickthrough & conversion rates = Success!
So in summary all you need is
A content-rich page + Interested users = Success!
It is surprising how many people cannot use this super simple equation.
Written by admin on November 8th, 2007 with no comments.
Read more articles on Adsense Tips and Make Money and Adsense Keywords and Adsense Secrets and Google Adsense.
How to increase CTR on Adsense.
Having a high CTR will generate more revenue for the same amount of traffic you get. This is very important when you are paying for your traffic. A higher CTR can increase your ROI and make a campaign profitable.
I’ve mentioned before that certain niches can have more ‘click-happy’ visitors than others. Finding those niches is one consideration you should make when choosing a niche. Usually though, the only way to tell is by driving traffic to your Adsense pages and watch your CTR.
I always do the following things when designing my ads for higher CTR.
- Make background of the ad same as background of the site.
- Remove border from ads.
- Use large rectangle ad layout.
- Make the title of the Ad blue.
- Place ads ‘above the fold’.
One mistake I see many newbies do is not place any outgoing links on the page with the Adsense ads. This is against Google’s TOS. You have to have at least one outgoing link on the page with your ads. Always check Google’s TOS and ultimately contact Google if you’re in doubt about a technique of generating higher CTR.
None of the techniques I use are against Google’s TOS. In fact, they help improve the relevancy of your landing page, which is a very important factor according to Google.
Written by admin on November 8th, 2007 with no comments.
Read more articles on Adsense Tips and Make Money and Adsense Secrets and Google Adsense.
In a few weeks you, as website publisher, will be able to change the look of your Adsense ads in a remote way from your Google Adsense Account. This means that any change on the look or feel of your adsense block will be made from your adsense account without changing the code of your website.
Google has stated:
“This new ad management feature means that your ad unit settings (such as colors and channels) for new AdSense for content ad units will be saved in your AdSense account every time you generate ad code. Then, if you’d like to change any of these settings in the future, all you do is make the update within your account — you’ll no longer need to manually replace the ad code on all of your pages. For instance, you can quickly change the borders of all your 300×250 medium rectangles from red to blue with just a few mouse clicks. Fancy! We hope that this new feature will help you save time and will simplify the process of optimizing your ad units.”
Read the whole information at Google’s AdSense Blog.
Written by admin on October 31st, 2007 with no comments.
Read more articles on Adsense Tips and Adsense Secrets and Google Adsense.
