How to increase CTR on Adsense.
Having a high CTR will generate more revenue for the same amount of traffic you get. This is very important when you are paying for your traffic. A higher CTR can increase your ROI and make a campaign profitable.

I’ve mentioned before that certain niches can have more ‘click-happy’ visitors than others. Finding those niches is one consideration you should make when choosing a niche. Usually though, the only way to tell is by driving traffic to your Adsense pages and watch your CTR.

I always do the following things when designing my ads for higher CTR.

1. Make background of the ad same as background of the site.
2. Remove border from ads.
3. Use large rectangle ad layout.
4. Make the title of the Ad blue.
5. Place ads ‘above the fold’.

One mistake I see many newbies do is not place any outgoing links on the page with the Adsense ads. This is against Google’s TOS. You have to have at least one outgoing link on the page with your ads. Always check Google’s TOS and ultimately contact Google if you’re in doubt about a technique of generating higher CTR.

None of the techniques I use are against Google’s TOS. In fact, they help improve the relevancy of your landing page, which is a very important factor according to Google.