Eyetracking Study For Adsense Optimization
Here you have a pretty amazing short tip from a website that will help increase your Adsense clickthrough ratio. You can place either Adsense advertisements on these “red hot” locations of a page.
F-Shaped Pattern For Reading Web Content. Eyetracking visualizations show that users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe.
F for fast. That’s how users read your precious content. In a few seconds, their eyes move at amazing speeds across your website?s words in a pattern that’s very different from what you learned in school.
In this new eyetracking study, they recorded how 232 users looked at thousands of Web pages. They found that users’ main reading behavior was fairly consistent across many different sites and tasks. This dominant reading pattern looks somewhat like an F and has the following three components:
- Users first read in a horizontal movement, usually across the upper part of the content area. This initial element forms the F’s top bar.
- Next, users move down the page a bit and then read across in a second horizontal movement that typically covers a shorter area than the previous movement. This additional element forms the F’s lower bar.
- Finally, users scan the content’s left side in a vertical movement. Sometimes this is a fairly slow and systematic scan that appears as a solid stripe on an eyetracking heatmap. Other times users move faster, creating a spottier heatmap. This last element forms the F’s stem.
You can read the whole article at:
http://www.useit.com/alertbox/reading_pattern.html
Written by admin on April 20th, 2006 with
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